How much time does social media take? How much time do you spend on Facebook, Twitter, blogging or any of the other social media outlets?
I write four blogs a week (Monday-Thursday), my average tweets in a day are 11 (I think it’s more like 20 if they didn’t count the first 3 months I was on twitter and didn’t tweet) and the same with my Facebook updates. Now to you this maybe a lot or this may be very little. See, when we ask ourselves how much time we spend on social media, we have to first ask ourselves what is our purpose behind it.
If you are the causal social media person then the amount of time you spend will depend you and how much interaction you choose to have with others. There are those that like to respond to just about everything they see on Facebook and Twitter. Then there are those who just occasionally pop in like a gopher. Find what fits and what works for you.
If you run a business or if you are a professional social media person then it’s not so much up to you. You have to think of it like a business because that’s what it is- an extension of your business. Now depending on what your business is will determine what is too much or what is too little. If you are a technically computer savvy designer, news, or professional social media person these tend to tweet more. It’s all most like what is expected of them. People follow them because they want the consent flow of info. If someone is in the information business and they aren’t putting out information then they are not going to be successful.
Now maybe your personal and business accounts are one. People that follow you follow for you for 1 of 2 reasons, to see what’s going on in your business or what’s going on in your personal life. Some may even follow your for both. This is something you have to keep in mind when you’re updating or tweeting. While friends and family love to hear what’s going on in your life and about what’s going on in your business, the people who follow you because of your business may not mind the personal stuff. It could help your business and make it more personal and increase you business. It’s something you have to gage.
See you can spend too little time or too much time on social media. What you have to figure out first is what is you purpose. Just because people are still your fans or follow you, doesn’t mean they pay attention to you anymore. So are you spending the right amount of time in the social media world? Is what you are saying relevant to your “followers” or “friends”?
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